ExtraOrdinary Oracle is a passion project turned small business. EOO was created in 2015 when my now business partner approached me with an idea to self-publish an oracle deck.
Founded in 2015, the self-publication of the ExtraOrdinary Oracle Deck sparked what is now a modern occult e-commerce gift shop. The initial idea that sparked the business was a 42-card oracle deck based on everyday items to make card divination easier and more welcoming towards the curious or new consumer to the occult. After a successful pre-order funded first printing of 500 decks, we expanded to what the business is today; an e-commerce gift shop with my own designed products.
I developed a simple yet welcoming brand identity to bring a whole-hearted light aesthetic to represent the company. For inspiration, a simple gaze at my daily notebook led me to create a logo based on my everyday handwriting. This font was created and used as a way to bring one of our main values, authenticity to light. The hand-drawn crystal ball icon is straight forward in meaning and leaves no confusion to the occult theme of the brand.
I manage the e-commerce website design and customer orders through the Shopify platform and have shipped over 800 orders using Goshippo.
Of the two decks we self published - I illustrated the cards, designed packaging, and overall branding for each set.